What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations
What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations
TikTok has revolutionized the way we engage with sports with bite-sized, real-time clips hitting home with fans of all ages. Basketball is especially popular on the app.
TikTok has become a hub in the baseball world for sharing predictions, discovering player backstories and catching up with the biggest moments of the season.
With one billion people around the world coming to TikTok every month to be entertained, it's more important than ever for publishers to prioritize posting cadence
The recent success of Sony Pictures' "Venom: The Last Dance" has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand equity
In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle recognize the power of behind-the-scenes content.
As the countdown begins for the 97th annual Oscars, TikTok is waiting in the wings, ready to turn cultural moments into cultural movements via over a billion worldwide users
Faced with limited access to official footage, Mail Sport leveraged TikTok's organic features, crafting compelling content to circumvent limitations and connect with fans
Successful marketing today demands creative investment. By prioritizing empathy and audience resonance in creator collaborations, publishers can unlock unprecedented growth on TikTok
Get inspired by the innovative brand campaigns with stand-out results that won big at the annual TikTok Ad Awards-and learn who took home the top prize.
