As Robert F. Kennedy Jr. is advocating for limits on fluoride in water, Texas Attorney General Ken Paxton is targeting toothpaste brands marketing fluoride to kids. Paxton's investigation focuses on Crest and Colgate toothpaste, accusing them of deceptive marketing practices that could be harmful to parents and children.
The AG's office is concerned about the use of cartoon characters like Bluey and Disney Princesses on these toothpastes. They reference a 2024 study linking fluoride exposure to lower IQ in children, a study criticized by other organizations for its methodological flaws.
Kennedy has been vocal about the need to reduce fluoride exposure, citing concerns about children's health and intelligence. While some states are taking action to limit fluoride in public water systems, others, like Texas, are investigating toothpaste manufacturers for misleading advertising.
Paxton's office is particularly critical of the recommended amounts of toothpaste for children, accusing manufacturers of encouraging excessive use. The AG vows to protect kids from dangerous levels of fluoride and deceptive marketing practices.
This investigation comes on the heels of Paxton's probe into Kellogg's for misleading marketing of "healthy" products containing harmful additives. Kennedy has also announced plans to eliminate artificial dyes from medications and food by 2026, citing links to neurological issues like ADHD.
Swapna Venugopal Ramaswamy is a White House Correspondent for USA TODAY. You can follow her on X @SwapnaVenugopal