With the rise of artificial intelligence, Apple is exploring the idea of replacing Google as the main search engine on iPhones.
During the Justice Department's antitrust case against Google, Apple's Eddy Cue mentioned that they are actively looking into adding AI as an alternative to traditional search.
Recent data shows a decline in searches on Apple's Safari browser, attributed to users increasingly relying on AI technology.
Google pays Apple a significant amount to remain the default search engine on Apple devices, but Apple is considering other AI search providers like OpenAI and Perplexity.
Apple's move has led to a drop in Alphabet's shares, while Apple's shares also saw a slight decline after Cue's statements.
Analysts believe that AI-powered search engines could eventually replace traditional search engines like Google, leading to a shift in the search engine landscape.
Despite the potential disruption, Google continues to invest in AI technology to enhance its search engine capabilities and provide real-time responses to users.