Beyoncé Knowles-Carter dazzled fans during the opening show of her Cowboy Carter and the Rodeo Chitlin' Circuit Tour, and anticipation is high for the upcoming shows in Los Angeles.
The megastar kicked off her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28. The night was filled with family, powerful messages, and spectacular performances, showcasing Beyoncé's incredible talent.
Aside from the amazing concert experience, fans can look forward to some exciting highlights during the show.
Beyoncé's Cécred hair care line is the official beauty brand of the tour, offering a unique pop-up experience for concertgoers in Los Angeles. The Cécred Roadshow will provide live activations, photo opportunities, and exclusive merchandise.
Additionally, fans can enjoy SirDavis Whisky, Beyoncé's own American whiskey crafted in partnership with Moët Hennessy. The stadium will feature multiple SirDavis bars, specialty cocktails, and unique drinkware for fans to purchase.
Throughout the show, fans can also explore a variety of "Cowboy Carter" merchandise, including items from Beyoncé's other brands. The experience goes beyond just a concert, offering fans a glimpse into Beyoncé's diverse business ventures.
Don't miss out on the opportunity to be part of this unforgettable experience at SoFi Stadium in Los Angeles!
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok, and X as @cachemcclay.
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